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Herbert A. Simon

1916–2001 · American

Collaborated with Newell on the first AI programs, and won the Nobel Memorial Prize in Economics for decision-making.

Ideas
Logic Theorist, General Problem Solver, bounded rationality
Affiliations
Carnegie Mellon University
Contribution
  • Collaborated with Newell on Logic Theorist and GPS, among the first AI programs.
  • Won the Nobel Memorial Prize in Economics for work on decision-making and bounded rationality.
  • Bridged organization science, psychology, and artificial intelligence.
Key observations
  • People (and machines) rarely optimize perfectly; they satisfice — choose something good enough under limits.
  • Attention and time are scarce, so smart systems need heuristics.
  • Institutions and algorithms both shape what decisions get made.
Conclusions
  • AI literacy includes limits: compute, data, and human attention are all bounded.
  • When a model "optimizes," ask what it was scored on — and what it ignored.
  • Economics, psychology, and AI share one question: how do agents decide under constraint?

Same notes in the short book →

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